Slide209

Consumer Trade-Off

The Cost curve and the Benefits curve can be merged by equating

    • the Effective Value returned by the labour invested with
    • the Effective Value cost of the labour invested.

H* = the optimal level of “Health” that can be attained.

L* = the optimal investment of labour-time.  Any investment of labour less than L* will yield less “Health” than slightly more labour.  Any investment of labour more than L* will cost more “Health” than it yields.

This curve remains true whether one is talking about a single consumer, or the aggregate of all consumers in the economy.

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