Cost-Benefit Balance (3)

If the economy is producing Q1 –

• the Human Economic Costs of that production is P2.
• the Human Economic Effective Value of the consumption of Q1 is P1.
• Humanity would be better off if the economic output was increased to Q*.

(more Effective Value can be created at little cost!)

The Great Challenge –

How to achieve that optimum adjustment of consumer demand without resorting to coercion?

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